Skip to content

Why are my YouTube Shorts getting no views?

Almost always retention, not reach. The Shorts feed shows a video to a small group first and expands only if enough of them watch it through.

Four usual causes, roughly in order of frequency. The first three seconds don't earn the rest. The video is longer than its idea justifies. The topic is broad enough that nobody specifically wants it. Or the channel has no consistent subject, so returning viewers never form.

The diagnostic is your retention graph, not your view count. A cliff in the first few seconds is a hook problem. A slow bleed is a pacing or length problem. Flat retention with low views is a distribution problem, which usually means topic rather than execution.

One thing that is not the cause, despite how often it's blamed: posting time. It matters far less on Shorts than on long-form, because the feed surfaces videos over days rather than hours.

Worth saying plainly — no tool fixes this, Leaxor included. Production speed lets you test more hooks and topics per week, which shortens the loop. It doesn't substitute for the loop.

Want to go deeper?

Test more hooks, faster

Related questions

More on growth and monetisation

All growth and monetisation questions